Organizing the Speech
- General Purpose
- Specific Purpose
- Central Idea or Thesis
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Using Language
- Denotative and connotative meaning
- Imagery
- Simile
- Metaphor
- Mixed metaphor
- Rhythm
- Parallelism
- Repetition
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Supporting materials
- Examples - brief; extended; hypothetical
- Statistics - mean; mode; median
- Testimony- expert; peer
- Outlining - Main points; Sub points; Sub Sub points
- Ordering main points - Spatial order; Causal order; Problem-Solution order; Topical order
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Informative Speech terms
- Speech about objects
- Speech about processes
- Speech about events
- Speech about concepts
- Jargon
- Personalizing an idea
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Connectives
- Transitions
- Internal preview
- Internal Summary
- Signposts
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Persuasive Speech Terms
- Target audience
- Question of fact speech
- Question of value speech
- Question of policy speech
- Monroe 's motivated sequence speech
- Need
- Plan
- Practicality
- Problem – solution order
- Problem – cause – solution order
- Comparative advantages order
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Beginning and Ending the Speech
- Attention Getter
- Preview Statement
- Creating Credibility
- Establishing goodwill
- Crescendo ending
- Dissolve ending
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Methods of Persuasion
- Evidence
- Logos
- Reasoning
- Reasoning from specific instances
- Reasoning from principle
- Causal Reasoning
- Analogical reasoning
Faulty Reasoning
- Hasty generalization
- False cause
- Invalid analogy fallacy
- Red herring
- Ad hominem
- Either-or fallacy
- Bandwagon
- Slippery slope
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